October 1, 2019 marks the beginning of a month-long celebration of Breast Cancer Awareness Month.
Well-known companies all over the world participate in the cause by donating proceeds from limited-edition products that are only made available for this month.
Coca-cola has announced that they will be turning their Diet Coke cans’ colors into pastel pink and will only be available at Asda stores in line with their Tickled Pink Campaign. Ten percent of the proceeds, as broadcast by the company, will go to the said campaign.
Vans UK’s latest charity range collection has a variety of styles to make a huge statement for breast cancer patients and survivors while raising awareness to everyone. This collection has been presented to the public since October 1, and at least £200,000 of the profits will be handed to CoppaFeel!, is a breast cancer awareness charity based in London which focuses on promoting early detection of breast cancer.
“For our charity, this collaboration with Vans is a dream come true,” says Kris Hallenga, founder of CoppaFeel!.
“We are thrilled for the opportunity to spread our message across Vans’ audience, as this partnership will allow us to tell more people why checking their boobs is so important, and in return, save lives. CoppaFeel! exists to stamp out the late detection of breast cancer by educating everyone – girls, boys and non-binary pals about their boobs and encourage them to get anything abnormal checked out.”
The collection is available for men, women, and children, as breast cancer has a huge impact on everyone.
Zynga, an American social media game developer, also joined the campaign through its Words with Friends social mobile game.
“Awareness and early detection are powerful tools for improving breast cancer outcomes — but words are powerful, too,” Dr. Richard Wender said, the Chief Cancer Control Officer of the American Cancer Society. “During October’s Breast Cancer Awareness Month, as well as year-round, keep words of support, compassion, caring and hope at the forefront, as we continue to battle this disease that affects so many of the people we love.”
Words with Hope will be used to highlight a word of hope together with statements from breast cancer survivors.
Olay is not an exception. They have released a set of Olay Regenerist Whip Limited Edition Pink Ribbon Face Moisturizer and Single-Use Refill
Olay hopes to learn more about the way consumers interact with refillable products in beauty, e.g. whether or not consumers like the idea of refillable skin-care products and whether or not Olay’s design is intuitive,” reads a press release from the brand. “This could potentially change the way consumers shop for skincare and create a new industry standard and hope that others in the mass-beauty space will follow.”