Morphe is a US beauty giant, but branching out to other countries is also one of what’s under their belt.
The makeup brand opened their fourth store for this year in the United Kingdom. The latest is located at intu Victoria Centre in Nottingham. Reportedly, the new Morphe store is said to feature a lot of exciting aspects such as influencer collaborations, influencer favorites and curated best sellers.
According to West Bridgford Wire, customers will also get beauty advice from the US company’s certified Beauty Artists.
“We are confident that intu Victoria Centre’s high annual footfall, a great mix of international brands and its setting at the heart of Nottingham city centre makes it the perfect location for our fourth UK store outside of London and our East Midlands debut,” Morphe General Manager, Mark Spillman stated.
“We’re so excited to introduce our professional grade makeup products at an affordable price, to Morphe Babes in Nottingham as we continue to grow the Morphe brand,” Spillman continued.
With collaborations from top names in the beauty industry such as Jaclyn Hill, Jeffree Star and James Charles, the brand will also be coming to Boots this month.
As per Yahoo News, the cosmetic brand has been difficult to get hold of in the UK because there wasn’t any stand alone store for the brand before. But things are about to change considering that the Nottingham store will be the fourth in UK and that Morphe will also be launched on Boots’ website.
Morphe was established in Los Angeles in 2008 and is known by beauty bloggers as the “brand created for the creators.”