Adidas, after working with Zound, will also be releasing two new models of its AM4s for a collaboration project with Marvel’s 80th anniversary. The sneakers are said to be designed by Joe Quesada -Marvels resident artist.
Just in time for the 2019 New York Comic Con that will run from October 3rd until the 6th, the new AM4s is set to be released on October 4th at a Foot Locker physical store, located at 34th St. Herald Square, as per Sneaker News.
The new Adidas collaboration sneakers will also be released online at FootLocker.com by October 18th.
Reportedly, the new Adidas x Marvel sneakers will be called the ‘Marvel 80 Vol. 1’ and the ‘Marvel 80 Vol. 2’ respectively. Each pair will be sold for $150.
The Marvel 80 Vol. 1 model has the Marvel logo imprinted on the toe box and the breadth of the anniversary is found on the heel.
The Marvel 80 Vol. 2 model has an all-over graphic style that gives emphasis to the rectangular stamps seen on the upper-left hand corner of Marvel comic books.
According to Hypebeast, Jo Quesada said that, “some of the true joys of my career at Marvel are all the unique opportunities that have come my way, things that I could never have anticipated being a part of like creating two different, exclusive sneaker designs for Adidas and Foot Locker celebrating Marvel’s 80th anniversary.”
“I had such a blast designing them and I hope Marvel and Adidas fans have as much fun wearing them,” Quesada continued.
Also, news of the US – China trade war affecting US consumers concerns Adidas CEO Kasper Rorsted.
“The much more serious concern is if the American consumer has less money to spend,” Rorsted told CNBC.
“If the average American customer has less money to spend, he or she will spend less money on all products, including ours,” Rorsted continued. “That’s the worrying one.”
Amidst the decline of global economic expansion, the Adidas CEO quipped that the company “saw very strong second-quarter growth in China.”